Stories from the people leading social media at major hospitals.

Amanda Mauck

Le Bonheur Children’s Hospital’s Amanda Mauck on authenticity and what makes a good story

Amanda Mauck is the Director of Digital Engagement at Le Bonheur Children’s Hospital in Memphis, Tennessee. When you’re confident in the content you produce, the measurable results usually follow. Her and her teammate — and admitted “partner-in-crime” — Sara Patterson, manage the hospital’s social channels, email marketing, website, and digital advertising — which includes paid… Read More >

Advocate Health Care’s first Social Media Manager, Sarah Scroggins

“I never thought I’d go into social.” Being able to impact a patient’s journey — even in a small way — is really powerful. When she first got out of college, Sarah Scroggins was focused on communications. And like most people in her role, social media wasn’t yet a part of the equation. At Advocate… Read More >