Stories from the people leading social media at major hospitals.

Using video content to address health disparities during COVID-19: How the social team at Advocate Aurora Health launched a campaign to reach underserved communities

As the COVID-19 pandemic spread across the U.S. in March, it became clear that Hispanic and Black communities were being hit harder and experiencing higher death rates than other communities. Social Media Director Sarah Scroggins and her team at Advocate Aurora Health wanted to quickly make an impact in their two heaviest hit service areas… Read More >

Podcasts as social content: Lauren Suedkamp at UC Davis Health discusses launching their Year of the Nurse podcast and how it anchored their content calendar

Earlier this year, UC Davis Health Social Media Strategist Lauren Suedkamp began work on a passion project to spotlight nurses at the hospital: a podcast called the Year of The Nurse. “We started sitting down for interviews with nurses in February, and then COVID-19 happened,” she said. “This got pushed to the backburner for a… Read More >

Clinician authorization forms: Henry Ford Health System’s Emily Stieber shares how they established an important piece of their social media strategy

Social Media Strategist Emily Stieber and her team at Henry Ford Health System recently completed an important and complex piece of their social media strategy: social media authorization forms for their clinicians so they can educate others about innovative patient treatments using their personal social media accounts. “We started encouraging our clinicians and physicians to… Read More >

Johns Hopkins Medicine’s Instagram growth: Sara Feldman shares how employee spotlights have taken the channel to the next level

When Sara Feldman joined Johns Hopkins Medicine as an Internet Marketing Specialist, their Instagram page was still pretty new. Since then, she’s helped double the page’s following and develop a content strategy for the platform based around employee spotlights. “When we first started with Instagram we were posting a variety of different types of images,”… Read More >

Instagram Stories at Boston Medical Center: Lily Vautour takes us behind the scenes of their monthly resident takeovers

Last summer, Senior Manager of Social Media & Engagement Strategy, Lily Vautour and her teammate, Social Media Specialist Andrea Vega Moreno, started work on a new project to highlight some of Boston Medical Center’s (BMC) residents: monthly takeovers of the hospital’s Instagram Stories. So far, they’ve spotlighted residents across the hospital’s surgery, OBGYN, internal medicine,… Read More >

Forrest General Hospital’s Michelle Leslie and Matt Bush share a behind-the-scenes look at their social media program

As Forrest General Hospital’s Marketing and Communications Director and Digital Marketing Manager, Michelle Leslie and Matt Bush are responsible for their social media program — which encompasses social media pages for five hospitals that make up Forrest Health, including 13 Facebook pages, Instagram, Twitter, and LinkedIn pages. According to Matt, Forrest General Hospital’s current goal… Read More >