Advocate Aurora Health Social Media Director Sarah Scroggins shared how their team launched a video series highlighting the health disparities caused by COVID-19 in their underserved communities. SocialMedia.org Health Blog >> LCMC Health Senior Vice President of Marketing and Communications Christine Albert, University of Virginia Health System Online Marketing Specialist Megan Rowe, Cleveland Clinic Senior… Read More >
Stories from the people leading social media at major hospitals.
Using video content to address health disparities during COVID-19: How the social team at Advocate Aurora Health launched a campaign to reach underserved communities
As the COVID-19 pandemic spread across the U.S. in March, it became clear that Hispanic and Black communities were being hit harder and experiencing higher death rates than other communities. Social Media Director Sarah Scroggins and her team at Advocate Aurora Health wanted to quickly make an impact in their two heaviest hit service areas… Read More >
The Shortlist: Atlantic Health, Memorial Hermann, Dignity Health, and more
Atlantic Health continued their “Community Conversations” series on Facebook Live featuring Dr. Jason Kessler discussing the facts about the COVID-19 pandemic. Facebook >> Michigan Medicine shared a graph showing the growth of COVID-19 cases across the U.S. over the past few months with a caption detailing the predictions of two University of Michigan medical historians… Read More >
The Shortlist: Allegheny Health Network, Cooper University Health Care, and more
Cooper University Health Care shared a video featuring Director of the Cooper Trauma Center Dr. John Porter discussing fireworks safety tips for the Fourth of July. Facebook >> As part of their #HealthcareHeroes series, Northwestern Medicine spotlighted Gloriana Asibey, whose team honored her work during the COVID-19 pandemic by commissioning a portrait of her to… Read More >
The Shortlist: UC Davis Health, OU Medicine, Piedmont Healthcare, and more
UC Davis Health Social Media Strategist Lauren Suedkamp discussed how she launched their Year of the Nurse podcast and how it’s anchoring their social media content calendar for the year. SocialMedia.org Health Blog >> OU Medicine continued their Oklahoma Health News series with a video on the recent increase of COVID-19 cases, which garnered over… Read More >
Podcasts as social content: Lauren Suedkamp at UC Davis Health discusses launching their Year of the Nurse podcast and how it anchored their content calendar
Earlier this year, UC Davis Health Social Media Strategist Lauren Suedkamp began work on a passion project to spotlight nurses at the hospital: a podcast called the Year of The Nurse. “We started sitting down for interviews with nurses in February, and then COVID-19 happened,” she said. “This got pushed to the backburner for a… Read More >
The Shortlist: Nebraska Medicine, AdventHealth, St. David’s HealthCare, and more
Nebraska Medicine spotlighted a local artist — and COVID-19 patient at Bellevue Medical Center — who gave the staff a painting to show his gratitude. Instagram >> In a Facebook Live video that garnered over 2K views, Arkansas Children featured experts discussing the long- and short-term effects of the COVID-19 pandemic on children’s mental health…. Read More >
The Shortlist: Phoenix Children’s Hospital, UF Health, and more
Dana-Farber Cancer Institute urged followers to continue spotlighting and thanking healthcare workers at the hospital on social media using #MyDanaFarberHero. Instagram >> For Scoliosis Awareness Month, Scottish Rite for Children shared the journey of a young patient, Phoebe, who has continued to stay active throughout her treatment. Facebook >> St. Elizabeth Healthcare invited Terry Foster… Read More >
The Shortlist: UW Medicine, Parkview Health, Novant Health, and more
In a powerful video that garnered over 1.4K views, UW Medicine thanked their nurses for the work they’re doing during the COVID-19 pandemic. Facebook >> As part of their #ItBeginsWithU series, UCLA Health spotlighted Emiline Red, a front-line custodian at the hospital, who has helped create a clean and safe environment for patients amidst the… Read More >
The Shortlist: RWJBarnabas Health, Ardent Health Services, and more
The Ohio State University Wexner Medical Center shared a Facebook Live video featuring neurologist Dr. Vivien Lee discussing the signs and risks of strokes — and how COVID-19 can impact those risks. Facebook >> To celebrate Nurses Week, Cincinnati Children’s spotlighted a nurse at the hospital who found a way to stay connected with one… Read More >