Stories from the people leading social media at major hospitals.

Using video content to address health disparities during COVID-19: How the social team at Advocate Aurora Health launched a campaign to reach underserved communities

As the COVID-19 pandemic spread across the U.S. in March, it became clear that Hispanic and Black communities were being hit harder and experiencing higher death rates than other communities. Social Media Director Sarah Scroggins and her team at Advocate Aurora Health wanted to quickly make an impact in their two heaviest hit service areas… Read More >

Podcasts as social content: Lauren Suedkamp at UC Davis Health discusses launching their Year of the Nurse podcast and how it anchored their content calendar

Earlier this year, UC Davis Health Social Media Strategist Lauren Suedkamp began work on a passion project to spotlight nurses at the hospital: a podcast called the Year of The Nurse. “We started sitting down for interviews with nurses in February, and then COVID-19 happened,” she said. “This got pushed to the backburner for a… Read More >