The Shortlist: Western Digital, McDonald’s, Gap, and more

Western Digital recently joined the community! Their membership will be led by Senior Manager of Digital Strategy and Social Media Erik Sebellin-Ross. Members >>

Burger King launched their new #WhopperDance TikTok challenge, where users have the chance to gain discounts on food by posting dance videos on the platform. Mobile Marketer >>

Crocs was spotlighted for how it’s staying active on social media and leveraging their platforms to connect with their Gen-Z consumers during COVID-19. Digiday >>

Fiat Chrysler Automotive Chief Marketing Officer Olivier Francois discussed their new “Pacifica Mom on Quarantine” social media video campaign, which was shot and produced in compliance with best social distancing practices. PR Newswire >>

Liz Ott was recently promoted to Head of Global Channels and Amplification at Bayer. LinkedIn >>

Kaitlin LaBruzzo is now the Marketing Manager for Social Engagement for McDonald’s. LinkedIn >>

Victoria Belinsky was brought on as the Senior Manager for Digital at Anheuser-Busch InBev’s Budweiser brand. LinkedIn >>

Gap Inc. is looking for a Senior Social Media Manager to develop and implement their content strategy and own social media crisis protocol for the business. (San Francisco, CA) LinkedIn >>

Herbalife Nutrition is hiring a Corporate Communications and Social Media Coordinator to manage content creation and distribution across their social media channels. (Los Angeles, CA) Herbalife Jobs >>