The Shortlist: Nike, JetBlue, Guardian Life, and more

Lexus launched their “Lexus Creates” social media series, which urges their audience to participate in the creative process, with an instructional video. Mobile Marketer >>

JetBlue Manager of Customer Support Laurie Meacham discussed how they’re utilizing empathetic marketing and social customer service to support consumers across their social media channels during COVID-19. Convince and Convert >>

Nike and Tiffany & Co. were recently spotlighted as two of the best brands engaging with their audiences on Instagram. Econsultancy >>

Bruno Cardinali, Chief Marketing Officer at Restaurant Brands International brand Popeyes, shared the five key considerations they kept in mind when strategizing the social media marketing campaign around their chicken sandwich. SocialMediaToday >>

Nicole Pesce was recently promoted to Head of Digital and Channel Marketing at Guardian Life. LinkedIn >>

Josh Greenberg is now the Director of Social Media and Digital Engagement at SeaWorld Parks & Entertainment. LinkedIn >>

Ralph Lauren needs a Director of Social Media to oversee, develop, and execute their social media strategies, global publishing, and bespoke activations. (New York, NY) Ralph Lauren Careers >>

Sally Beauty is hiring a Senior Director of Social Media and Influencer Strategy to develop and oversee a strategy that will engage their audience across social media platforms. (Denton, TX) Sally Beauty Jobs >>