Stories from the people leading social media at the world’s greatest brands.

The Shortlist: Herbalife, MetLife, Visa, and more

Kontoor Brands and Herbalife International of America joined the SocialMedia.org community! Their memberships will be led by Wrangler Social Media Marketing Manager Shea Carter and Director of Social Media Jonathan Soleymani, respectively. SocialMedia.org Members >> MetLife Director of Digital Marketing and Social Strategy Colleen Sokolik shared how she and her team developed and launched a… Read More >

Content in the time of COVID-19: How Colleen Sokolik and an agile team at MetLife developed and launched a content hub to support their customers

In late March, as COVID-19 was growing across the country and impacting their customers and employees, MetLife US Director of Social Strategy and Digital Marketing Colleen Sokolik and a small cross-functional team jumped into action to provide their customers with timely, relevant content that could help support them. They put together an agile working team… Read More >

The Shortlist: Securian Financial, Chipotle, CVS Health, and more

Securian Financial Group Social Media Lead DJ Hamm and Enterprise Content Lead Katie Langer discussed how they launched a UGC campaign from scratch to engage audiences impacted by COVID-19. SocialMedia.org Blog >> Walmart Senior Manager of Executive Social Strategy Micah Laney, Kroger Head of Corporate Communications and Media Relations Kristal Howard, Cisco Senior Social Media… Read More >

The Shortlist: Hallmark, PepsiCo, CVS, and more

Hallmark CMO Lindsey Roy discussed how they’re using social listening to evolve their brands and product lines. PR News Online >> Nike used their social media channels to take a stand on social justice and condemn the death of George Floyd — and saw their social media engagements soar in response to their “Just don’t… Read More >

The Shortlist: Astellas Pharma, Procter & Gamble, Airbnb, and more

Astellas Pharma recently joined the SocialMedia.org community! Their membership will be led by Associate Director of Communications Bob Skwarek. SocialMedia.org Members >> Wells Fargo Head of Social Media Marketing Dan Phelps discussed the power of embracing a serial entrepreneur mindset as a social media practitioner and shared insights around how he communicates real-time social media… Read More >

The Shortlist: Georgia-Pacific, Wells Fargo, McDonald’s, and more

Georgia-Pacific Senior Communications Managers Rebecca Glassman and Brooke Lujano discussed how their team quickly developed a response strategy when bath tissue started flying off the shelves in early March. SocialMedia.org Blog >> Jennifer Heyman, Vice President and Head of Social Media Conversation at Wells Fargo, talked about her approach to delivering authentic, positive content to… Read More >

Communicating during COVID-19: How Georgia-Pacific quickly developed a response strategy when bath tissue started flying off the shelves

On Monday, March 9, Georgia-Pacific Senior Communications Manager Rebecca Glassman saw a handful of messages and mentions come through around their Quilted Northern and Angel Soft bath tissue brands from consumers who were having difficulty finding the brands at stores. The next morning, March 10, there were about a hundred messages. Then, it started to… Read More >

The Shortlist: Mondelez International, Chevron, Activision, and more

Johnsonville Sausage Senior PR and Social Media Manager Stephanie Dlugopolski shared an inside look into their social media strategy and how the brand has been able to utilize social listening. Convince & Convert >> Mondelez International brands Chips Ahoy and Sour Patch Kids are partnering to host a virtual prom across their social media channels… Read More >

The Shortlist: Novartis, UnitedHealth Group, Wayfair, and more

Novartis Associate Director of Social Media Solutions Beverley Forrester shared how she and her team tackled and overhauled their social listening program to make a big impact across the company. SocialMedia.org Blog >>  Claudine Patel, Vice President of Marketing at Mucinex, discussed their #BoringHero Instagram campaign, which features a series of social superhero illustrations and… Read More >