Stories from the people leading social media at the world’s greatest brands.

The Shortlist: Nike, JetBlue, Guardian Life, and more

Lexus launched their “Lexus Creates” social media series, which urges their audience to participate in the creative process, with an instructional video. Mobile Marketer >> JetBlue Manager of Customer Support Laurie Meacham discussed how they’re utilizing empathetic marketing and social customer service to support consumers across their social media channels during COVID-19. Convince and Convert… Read More >

The Shortlist: Charter Communications, Sephora, Fidelity Investments, and more

Charter Communications recently joined! Their membership will be led by Director of Digital Content and External Communications Jenn Menendez. Members >> Former Papa John’s Director of Social Media and Engagement Leah Schultz shared an inside look into their interactive social media promotions around their new “Papadia” flatbread sandwich. Blog >>  Sephora recently… Read More >

The Shortlist: NVIDIA, Scholastic, General Mills, and more

Lundbeck, NVIDIA, and MathWorks recently joined the community! Their memberships will be led by Social Media Manager Siobhan Jones, Senior Manager of Corporate Media Alysse Esmail, and Social Media Lead Colin Browning, respectively. Members >> Scholastic Marketing Director Kimone Johnson shared how their team developed and launched the “Scholastic Learn at Home” distance… Read More >

The Shortlist: Western Digital, McDonald’s, Gap, and more

Western Digital recently joined the community! Their membership will be led by Senior Manager of Digital Strategy and Social Media Erik Sebellin-Ross. Members >> Burger King launched their new #WhopperDance TikTok challenge, where users have the chance to gain discounts on food by posting dance videos on the platform. Mobile Marketer >> Crocs… Read More >

The Shortlist: Herbalife, MetLife, Visa, and more

Kontoor Brands and Herbalife International of America joined the community! Their memberships will be led by Wrangler Social Media Marketing Manager Shea Carter and Director of Social Media Jonathan Soleymani, respectively. Members >> MetLife Director of Digital Marketing and Social Strategy Colleen Sokolik shared how she and her team developed and launched a… Read More >

The Shortlist: Securian Financial, Chipotle, CVS Health, and more

Securian Financial Group Social Media Lead DJ Hamm and Enterprise Content Lead Katie Langer discussed how they launched a UGC campaign from scratch to engage audiences impacted by COVID-19. Blog >> Walmart Senior Manager of Executive Social Strategy Micah Laney, Kroger Head of Corporate Communications and Media Relations Kristal Howard, Cisco Senior Social Media… Read More >

The Shortlist: Hallmark, PepsiCo, CVS, and more

Hallmark CMO Lindsey Roy discussed how they’re using social listening to evolve their brands and product lines. PR News Online >> Nike used their social media channels to take a stand on social justice and condemn the death of George Floyd — and saw their social media engagements soar in response to their “Just don’t… Read More >

The Shortlist: Astellas Pharma, Procter & Gamble, Airbnb, and more

Astellas Pharma recently joined the community! Their membership will be led by Associate Director of Communications Bob Skwarek. Members >> Wells Fargo Head of Social Media Marketing Dan Phelps discussed the power of embracing a serial entrepreneur mindset as a social media practitioner and shared insights around how he communicates real-time social media… Read More >

The Shortlist: Georgia-Pacific, Wells Fargo, McDonald’s, and more

Georgia-Pacific Senior Communications Managers Rebecca Glassman and Brooke Lujano discussed how their team quickly developed a response strategy when bath tissue started flying off the shelves in early March. Blog >> Jennifer Heyman, Vice President and Head of Social Media Conversation at Wells Fargo, talked about her approach to delivering authentic, positive content to… Read More >

The Shortlist: Mondelez International, Chevron, Activision, and more

Johnsonville Sausage Senior PR and Social Media Manager Stephanie Dlugopolski shared an inside look into their social media strategy and how the brand has been able to utilize social listening. Convince & Convert >> Mondelez International brands Chips Ahoy and Sour Patch Kids are partnering to host a virtual prom across their social media channels… Read More >