Stories from the people leading social media at the world’s greatest brands.

Jessica Gonzalez

Verisk Analytics’ Jessica Gonzalez on her career in BtoB social media

“Social media is definitely not easy in the BtoB world,” says Jessica Gonzalez. Jessica is a Social Media Lead at Verisk Analytics, and she got her start in social at Xerox and Pitney Bowes. After an internship with the Bureau of Labor Statistics, she discovered she was more interested in marketing and joined Xerox’s newly… Read More >

NVIDIA’s LaSandra Brill on pioneering social media for BtoBs and in AI

In 2007, LaSandra Brill started a blog to convince the BtoB world that social media wasn’t just for BtoC. I like the tech industry because it’s fast-moving, open, and willing to try new things. As an Integrated Marketing Communications Manager at Cisco, she says the company wasn’t ready to experiment with social quite yet. But… Read More >

GoPro Senior Director of Digital Marketing Leanne Johnson

Leanne Johnson’s career in social media is marked by people who gave her a chance. While studying marketing in the UK, Leanne also worked at a local H&M store, where leadership offered to bring her into their head office to shadow and learn from their team. She says that experience with a big UK retail… Read More >