Communities for people leading social media at the world's greatest brands
Stories from the people leading social media at the world’s greatest brands.
As Scholastic was preparing to celebrate their 100th anniversary, Director of Social Media and Special Projects Bridget Benjamin said their social media team wanted to launch a special campaign that would encapsulate the brand’s mission to provide stories and information that help children understand current events and contemporary issues. “We’ve always taken this fearless approach… Read More >
At the end of March, as COVID-19 continued to spread across the world, many musicians were suddenly left without a stage as venues, coffee shops, and neighborhood bars closed around the world. That’s when Bosch Digital MarCom Manager Rebecca Lakin and her team came up with an idea to leverage their Electro-Voice brand, which creates… Read More >
In 2019, TE Connectivity Social Media Lead Alex Kalbli and her team started to look at a new global brand platform. Alex said they wanted to understand how several macro consumer trends were shifting the way their engineer audiences live and work, and how that was going to impact their go-to-market strategy. Additionally, the previous… Read More >
Lexus launched their “Lexus Creates” social media series, which urges their audience to participate in the creative process, with an instructional video. Mobile Marketer >> JetBlue Manager of Customer Support Laurie Meacham discussed how they’re utilizing empathetic marketing and social customer service to support consumers across their social media channels during COVID-19. Convince and Convert… Read More >
Charter Communications recently joined SocialMedia.org! Their membership will be led by Director of Digital Content and External Communications Jenn Menendez. SocialMedia.org Members >> Former Papa John’s Director of Social Media and Engagement Leah Schultz shared an inside look into their interactive social media promotions around their new “Papadia” flatbread sandwich. SocialMedia.org Blog >> Sephora recently… Read More >
This year, Papa John’s launched a brand new product called the Papadia, a riff on an Italian flatbread sandwich called a “piadina,” geared towards growing their market share in lunch — without cannibalizing pizza sales. With that new product, Director of Social Media and Engagement Leah Schultz and her team had to develop a strategy… Read More >
Lundbeck, NVIDIA, and MathWorks recently joined the SocialMedia.org community! Their memberships will be led by Social Media Manager Siobhan Jones, Senior Manager of Corporate Media Alysse Esmail, and Social Media Lead Colin Browning, respectively. SocialMedia.org Members >> Scholastic Marketing Director Kimone Johnson shared how their team developed and launched the “Scholastic Learn at Home” distance… Read More >
At the beginning of March, as COVID-19 began impacting communities across the country, Scholastic developed four weeks of learning material to assist schools as they transitioned to remote learning. Scholastic Learn at Home is a free resource center for pre-K through 9th grade+ — which launched on March 13, 2020, and ran for four weeks…. Read More >
This week, 220 social media leaders from 157 brands discussed how they’re planning to respond to civil rights groups calling for corporations to cease paid advertising on Facebook for the month of July. It was a confidential call, exclusively for SocialMedia.org members. The key takeaways from the call: 14% of brands are planning to pause… Read More >
Western Digital recently joined the SocialMedia.org community! Their membership will be led by Senior Manager of Digital Strategy and Social Media Erik Sebellin-Ross. SocialMedia.org Members >> Burger King launched their new #WhopperDance TikTok challenge, where users have the chance to gain discounts on food by posting dance videos on the platform. Mobile Marketer >> Crocs… Read More >