Stories from the people leading social media at the world’s greatest brands.


Impactful Instagram campaigns: How Bridget Benjamin and her team at Scholastic launched their Scholastic Bookshelf channel on Instagram to help parents tackle tough issues with their kids

As Scholastic was preparing to celebrate their 100th anniversary, Director of Social Media and Special Projects Bridget Benjamin said their social media team wanted to launch a special campaign that would encapsulate the brand’s mission to provide stories and information that help children understand current events and contemporary issues. “We’ve always taken this fearless approach… Read More >


Launching a virtual concert series from the ground up: How Bosch’s Rebecca Lakin developed a social media campaign that spotlighted musicians around the world

At the end of March, as COVID-19 continued to spread across the world, many musicians were suddenly left without a stage as venues, coffee shops, and neighborhood bars closed around the world. That’s when Bosch Digital MarCom Manager Rebecca Lakin and her team came up with an idea to leverage their Electro-Voice brand, which creates… Read More >

The Shortlist: Nike, JetBlue, Guardian Life, and more

Lexus launched their “Lexus Creates” social media series, which urges their audience to participate in the creative process, with an instructional video. Mobile Marketer >> JetBlue Manager of Customer Support Laurie Meacham discussed how they’re utilizing empathetic marketing and social customer service to support consumers across their social media channels during COVID-19. Convince and Convert… Read More >

The Shortlist: Charter Communications, Sephora, Fidelity Investments, and more

Charter Communications recently joined! Their membership will be led by Director of Digital Content and External Communications Jenn Menendez. Members >> Former Papa John’s Director of Social Media and Engagement Leah Schultz shared an inside look into their interactive social media promotions around their new “Papadia” flatbread sandwich. Blog >>  Sephora recently… Read More >

The Shortlist: NVIDIA, Scholastic, General Mills, and more

Lundbeck, NVIDIA, and MathWorks recently joined the community! Their memberships will be led by Social Media Manager Siobhan Jones, Senior Manager of Corporate Media Alysse Esmail, and Social Media Lead Colin Browning, respectively. Members >> Scholastic Marketing Director Kimone Johnson shared how their team developed and launched the “Scholastic Learn at Home” distance… Read More >

How social media leaders are responding to the Facebook ad boycott

This week, 220 social media leaders from 157 brands discussed how they’re planning to respond to civil rights groups calling for corporations to cease paid advertising on Facebook for the month of July. It was a confidential call, exclusively for members. The key takeaways from the call: 14% of brands are planning to pause… Read More >

The Shortlist: Western Digital, McDonald’s, Gap, and more

Western Digital recently joined the community! Their membership will be led by Senior Manager of Digital Strategy and Social Media Erik Sebellin-Ross. Members >> Burger King launched their new #WhopperDance TikTok challenge, where users have the chance to gain discounts on food by posting dance videos on the platform. Mobile Marketer >> Crocs… Read More >