People Love It

The group is a real life saver. Amy Heiss, Charles Schwab

Having a network of peers to tap into when dealing with decisions around a global pandemic, social justice movements, and potential boycotts of platforms you use every day is truly priceless. Angela Eick, Steelcase

The calls this year have been so valuable -- we were able to provide recommendations and POVs to our leadership based on feedback from other brands. We wouldn't have had the level of confidence about our social strategy this year without Rob Hanson, Keurig Dr Pepper

It is the only dedicated social media association we actively participate in, because it's the only one we need. Todd Blecher, Boeing

Being a part of this community allows me to speak with confidence when I say I'm making the right decision or I'm changing course as needed. This community helps me assess risk. By attending calls I can tell my boss, 'X% of people in roles like mine are doing X,' which is so vital to what I do. Michelle Lockett, Siemens Healthineers

The amount of helpful information, ongoing support, and networking opportunities I receive from this organization is invaluable. Alyssa Meyers, Thomson Reuters

We are definitely getting our money's worth out of The calls have been super helpful to benchmark where other companies stand. We share internally what we're learning, and it's powerful to be able to say, 'I just got off a call with 200 brands, 12% of them are doing this.' Molly James-Lundak, AbbVie

I'm so glad to be part of an awesome community that has been with us every step of the way through these crazy times! Thank you to the team for all that you do. Sanjay Teckchandani, Kohler

It's unfair to call an 'industry group.' They are a collective of peers, and, as such, have provided hundreds of moments of support, lessons-learned, and plain old camaraderie through COVID-19 -- as they always do. No 'industry group' inspires like this one does. Doug Busk, Emory University

I've said it before, but even without the great swag, is the best, most useful, friendly, and productive professional community I've ever joined. If you're in the industry, you should absolutely consider applying for membership. Erica Manney, Synchrony

The community has been invaluable lately. I'm able to come back to our leadership team with solid ideas on how we can be better. I am grateful we could eke out the budget at the end of the year in 2019 to join, because I think I would be feeling lost without the community right now. David Lingholm, Consumers Energy

Direct quote from our Director of Communications, 'In the past three weeks, has shown its value threefold.' Shelby Khan, Cloudera

If it's important, we're talking about it at MATTHEW STAUB, H&R BLOCK

This community gives me great peace of mind knowing I can reach out to a large group of professionals with diverse backgrounds, experiences, and skillsets at any time about a variety of topics and get responses and perspective almost instantly. Anthony Jones, Rockwell Automation

I love how I can ask a question to the group and get an answer in two seconds. Regina DeMars, Conagra Brands

This community helps me grow professionally. I get the chance to connect with my counterparts in a number of industries, as well as competing firms. And because of our confidentiality agreement, we share stories and insights that help us connect in ways we might not otherwise. Allen Plummer, Vanguard

I love how this community shares and collaborates. Julie Finlay, USAA is perfect for time-starved individuals who are managing social media for big brands Whitney Porter, Ferguson Enterprises has been there for me in so many ways. They have helped me develop incredible connections within the social media profession, and I have met so many friends along the way! I would not be where I am today without this organization. Julie Clement Cochran, Wells Fargo

Truly the best investment I’ve made this year. Shea Carter, Kontoor Brands (Wrangler Jeans)

I can't say enough how happy I am to be a part of I appreciate that it's nothing like other groups that include vendors who are looking for new leads -- this is an intimate, hands-on community that gets into the detail I need as a social media leader. Melissa McKee, Sheetz

I’m so honored to be a part of They’ve been putting in work through every crisis we’ve faced in social media this year, and they’ve provided so many resources. Tyler Litchenberger, Toyota

This truly is a special group, and we are very proud to be a part of it. ROBIN THOMAS, BRINKER INTERNATIONAL

With the social media boycotts, the pandemic, and everything else that’s been going on, has really proved its value. This is information we wouldn’t get anywhere else. staff seem to understand the pulse of all the stuff we care about -- even sometimes before we're aware of it Andy Rose, Amica Mutual Insurance provides a fantastic opportunity for brands and social media practitioners to discuss, learn, and share expertise. Lore McKenna, Bosch

My CMO came to us asking, 'What are you hearing from What are other brands doing?' He's relying on our wrap-ups after each COVID-19 call to verify we're doing the right thing. In terms of maintaining social media industry expertise, this organization has really proven to be of value for our organization. Kerry Hassen, Delaware North

I'm always amazed at how willing everyone is to share. It can be especially difficult to translate social media for BtoB organizations, but I find that I learn things from other members that could relate to marketers of any organization. Lorie Robinson, Sabre Holdings

No egos, no fluff, just candid conversations with people just like myself who want to make the social space better for big brands. Ryan Dickerson, The Home Depot is the single most important source of information for a social media practitioner. LaSandra Brill, Cisco Systems

The guidance and insights we've gained from other members has been instrumental in helping us shape our social media practices. Debbie Curtis-Magley, UPS

I love the family -- the fellowship always makes me proud to be a member of such an awesome group. Dené Brown, DeVry University

At, there's no agencies -- there's nobody selling anything. It’s sort of like gloves are off, and you can talk about what you need to talk about. Lisa Zimmer, MillerCoors

As a leader in social media, there’s been a LOT of tough decisions to make lately. Luckily, I’m not alone in these decisions, because I have my social media family just a click or phone call away. It’s the perfect place to have discussions with other leaders about social media strategy, give and receive actionable advice, and learn from each other’s success and failures. Andrew Todd, Extra Storage Space is an amazing lifeline for me. As a team of one, I don’t get to engage in conversations as much as I’d like, but knowing the team is there when I need support is a great comfort. Julie Nuernberg, REV Group